Burton SEO, offering SEO Services to new and existing clients throughout the UK.
Welcome to Burton SEO, a specialist SEO company offering full onsite technical SEO together with full web and Internet Marketing services, Pay per Click campaign management and Website Promotion.
One package with all SEO Services combined.
Our main area of expertise is within onsite technical SEO. That is, working within your website in order to present it correctly and efficiently to the search engines for your main keyterms and products. This is used in conjunction with other techniques enabling us to improve your prominence within the organic (natural listing) search results in Google, Yahoo and MSN. The following areas are all covered within our main package.
Initial free site survey
When you initially approach us, we offer a full survey of your current website for free, with no committments. This inlcudes a full technical breakdownd of your current search engine positions (SERPS), and a report of of your current visitors and traffic statistics for one month (statistical access permitting). We also outline possible methods which would be implemented to increase your prominence within the search engines, and also pinpoint any areas of your website which we feel need particular attention.
You may also be advised of other marketing methods that may be possible in order to create additional prominence, such as PPC campaigns or link building.
Technical SEO Services
All coding is checked initially for good W3C formatting (ensuring error free coding) before being amended and procedures put in place which are to present your keyterms and page themes in the best possible way. Any website using templates or Content Managed Systems are checked to ensure the coding is working correctly, and if not amended, to present your pages and products to their full potential.
This aspect of the service basically ensure everything is as it should be in order to present your keyterms correctly.
Keyword Research Services
Keyword Research is one of the most important aspects of SEO. You may for example sell Antique Victorian Fireplaces, and have your page and products set up for this term. What you may not realise is that 'Cast Iron Victorian Fireplaces' is a much higher traffic generator and you should have been targeting this term from the beginning. We ensure that your products and services pages are themed correctly, and maximise your potential traffic by correctly implementing these potential extra terms into your campaign.
Pay Per Click services
Sometimes, organic SEO may not be enough, or maybe you want an extra quick boost in ranking via a handful of keyterms whch you are not listed well for. This is where PPC is particularly useful , and although we do not advise it as a sole form of promotion, it does have its uses. We can implement and maintain your Pay Per Click or Google Adwords campaigns for you.
Link Building Services
In terms of organic SEO, there are two areas we focus on. These are good onsite SEO, and link building. These are the two biggest factors in any SEO campaign and Link Building is often seen as the most important of the two in achieving good organic search results. This isnt strictly true however, and good results can be achieved with the correct technical SEO (see our article on are inbound links important).
We do however ensure that we create as many releveant links to your website as possible, and work in conjunction with yourselves (and any trade organisations or affiliate companies) in order to increase the number of inbound links to your website. Many of these are from relevant trade directories as well as the industry standard directories such as dmoz.org , although where possible we do aim to obtain links from trade magazines, other similar sites and many other relevant partners. The main keyterm here is relevant , ie sites in a similar industry to your own.
Note that we will not obtain or create links from Link Farms, Non Relevant Directories, or mass link building schemes, as these have the potential to actually damage your site reputation and its position within the search engines.
