Technical Onsite Search Engine Optimising
Our service operates directly within the website itself, avoiding (where possible) adwords and CPC campaigns, which are expensive and dont address the real problem. By a combination of technical coding alterations and well established procedures, we improve your organic (natural) search results within google, MSN, Yahoo and many of the smaller search engines.
Many websites are built with suprisingly little (or zero) thought put into them for search engine marketing. Even websites which have been built with search engines in mind often are incorrectly coded, or have major shortcomings in their structure which are preventing them from being listed well. We will go into the structure of the website itself and improve and enhance the coding in order ot portray your main keywords in the best possible way. Page Content and coding all focused upon month by month as you see your organic results improve. The initial improvements can often be dramatic, after which we fine tune the pages and further increase your prominence in the search engines.
In addition we will check how your site is currently indexed (stored) by the search engines, as many websites have duplication and page problems which they may not even be aware of. Such issues can seriously harm your natural rankings and need to be addressed in the early stages of any optimising campaign. We will identify potential problems, and if found will put blocks in place to stop it happening again.
Web Marketing and Page Analysis
Increasing Search engine Traffic and Visitors to your site is only part of what a website may need. There is little poiint in having more traffic if your website isnt up to the job of retaining the visitors, and guiding them to your enquiry page or convincing them to make a purchase.
We will study and analyse what is happening to your visitors once they arrive at the site, to find out what is making them stay, and what is making them leave. The aim is to retain visitors as long as possible, and increase your chances of them going to the contact page and hitting the buy now button. This is done in a combination of ways.
- Ensuring the search term sends them to the right page on your website by a combination of technical procedures.
- Pinpointing any failing pages within the website and improving these pages.
- Offing advice on layouts which work well and are simple to use.
- Making sure the menu navigation is as good as it can be, so visitors can find your information quickly and easily.
- Reducing and removing any aspects of the website which are currently known to drive visitors away.
- Comlying with current trends of design and navigation.
