Burton SEO are a specialist Search Engine Optimising Services company based in Burton on Trent, near Derby. We started out several years ago with website design, but have since moved into dedicated Search Engine Optimising Services to new and existing clients throughout the Derby and Burton on Trent area, including surrounding counties.
As part of our Search Engine Optimising Services, we offer full onsite procedures combined with link building services, in order to present your site in the best possible way to the Search Engines, but also to your site visitors.
Initial free site survey
For peace of mind we offer a full initial Search Enging Optimising site survey from the offset at no cost to yourselves. This is to ensure the service is right for you and explains what benefits it will give. It inlcudes a full breakdown of current visitor statistics and traffic, a full report on your current Search Engine positions, and offers advice on the sections of your website which would need to be amended in order for the site to progress and reach its full potential. This initial report normally takes one month (to accumulate visitor data) but can be created immediatley if time is not an option. At no point are you under any obligation to commit to the service.
Onsite Search Engine Optimising
The majority of the Search Engine Optimising procesures are within the website structure itself, focusing first on technical aspects of the coding, followed by page and site structure in order to present your site and it's services in the most effective way for the terms that will get you the most traffic, but more inportantly, the highest conversions.
Many Search Engine Optimising Services will miss out these important aspects of your website, instead concentrating on mass link building schemes or pay per click campaigns. Our research is that technical coding and onsite SEO is more effective to your website in order to get a speedy ranking boost, which is why we focus on this more than the other marketing methods. However, we also include link building techniques as and when we feel they are required, or at your request.
Pay Per Click (google adwords) Campaigns
Although not something we initially suggest (except in extreme circumstances) Pay Per Click can be an effective method of sending traffic to your website, and is always considered as a viable option. The down side is that it can be expensive and conversion rates can be low, which is why we only suggest it for failing terms, or terms that need an instant or immediate boost. We can manage all Pay Per Click campaigns for you as part of the Search Engine Optimising Services.
Conversion tracking and improvement.
Of course, driving visitors to your website is only half of the process, encouraging conversions is the second.
Many websites fail in one of the most important aspects of any site, which is creating sales and conversions. Poorly implemented or thought out pages, poor site navigation, complicated and cluttered pages or lack of information are some of the biggest downfalls of many websites. We have realised and perfected methods which can keep visitors on your site, and recognise which areas of it are losing you valuable customers. The figures included in your Monthly Search Engine Report give details of failing pages of your website, and includes advice on how to improve them, increasing ROI and encouraging conversions.
