What is Black Google?
Black Google has cropped up in recent months. There are countless sites out there offering a 'black google' search, which apparently uses google results to power the searches, and as an added bonus saves the planet by using less energy, due to the fact that the screen is actually black ! Less white pixels means less light to power the screen, meaning less electricity used. We're all doing our bit to save the planet by using the black google services offered on these sites.. sounds a good idea !
Until you realise the results are manipulated and the reason behind the site is to display google adsense placed ads, which create a revenue for the site owner. In addition , companies will buy into the scheme in order to have their sites placed at the top of the searches. So, when you use these sites, you're essentially being duped.
Some of us might put up with this in order to use less power, save some money and do our bit to save the planet. But what of that claim about the black screen using less power? Again, its a dupe. The backlight on an LCD screen uses exactly the same amount of power to display a black screen as it does a white screen, its just that more of the light is blocked out by dark pixels. The actual backlight behind the pixels is still buzzing away at full power.
Black Google is a dupe
So, if you're using a black google service, for whatever reason, stop. The people behind these services are of the same type of people that flood your inbox with spam, or leave links to their website all over your blog or forum.
Last changed: Jan 03 2010 at 12:32 PM
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