Burt on Web Design specialise in OScommerce Marketing, and have been working and improving OSCommerce and its conversion rate for over six years.
We have a thorough understanding of why this popular shopping cart system can sometimes fail to generate sales and enquiries. Over the years we have found and implemented techniques to improves sales, by honing and amending the failing pages throughout the website, and also streamlining the purchasing section (the part that actually loses you the most sales).
The service normally focuses on the following:
Improving the OSCommerce Visitor Experience
Visitors to today modern e-commerce websites need three things, and any siteowner needs to make sure they are providing the visitor with what they want. For any OScommerce to succeed by todays web standards, the following need to be focused upon.
- Information. Get the visitor to the information they need, in the easiest way possible.
- Speed. If a customer has to click four, five or more links before they get to the information they require, you risk losing them.
- Ease. Make the site as simple as possible.
- Confidence. Confidence in a site is a big winner at the moment, be it credit card security or company credentials.
OSCommerce fails to deliver on all counts. We are able to rectify these issues by a combination of techniques and practices discovered over years of OSCommerce management and improvement. From simple navigation procedures to technical onsite alteration, we can improve OSCommerce conversion rates by focusing on the above faults and rectifying them.
OSCommerce category and product failure rates.
Many OScommerce websites will fail long before the customer even gets to the checkout, through poor category or product navigation and content. As a website owner you may become immune to some of the errors which are present within your category and product pages. An experienced and new approach can help you to pinpoint areas which you never realised were causing problems. Poor performing product or category pages can be studied and improved. Providing the visitor with the information they require in a simple and formatted manner can improve conversion rate dramatically. We have extensive experience in identifying and improving key areas of your products which may be failing.
Improving OSCommerce Shopping Cart
You may have wondered why you get a lot of visitors adding to the shopping cart, but few completing the purchase. It may also suprise that the average OSCommerce Shopping cart percentage success rate is under 20% for most stores. The stock OSCommerce shopping cart is inherently flawed , in that it is not user friendly in any way and has a very large failure rate as a consequence.
Over the years we have studies and identified key areas which need improving, and have implemented methods which help to increase the conversion rate and lower the percentage of lost customers. We have streamlined the OSCommerce Shopping Cart and improved its conversion rate by implementing common sense procedures.
OSCommerce template faults
OSCommerce is now several years old, with no update in sight (despite the project management always promising so). Aa a consequence, the stock layout is dated and inefficient. Most online OSCommerce shops will stil retain a large percentage of this layout, even when modified.
We can modify OSCommerce templates to such a degree that all aspects of the original layout are completely and totally removed (see www.laddersalesdirect.co.uk for an example). We design OSCommerce templates to any standard and implement many new features.
